TioLive was created with the idea that a full ERP / CRM / email service could be offered based on a "Freemium" business model where occasional users get the service for free and power users pay a reasonable subscription fee. It was also created with the idea that a loyal service level agreement which protects privacy, trade secret and the ability to move away from SaaS to self-hosted open source solution would be a strong differentiator compared to leading proprietary SaaS. Privacy protection, trade secret and freedom to leave are irrelevant differentiators for the vast majority of the market. The only aspect of TioLive which drew significant attention was its "zero" pricing, which is no longer a strong differentiator. Only very few TioLive users have considered to adopt its "Premium" offer, in a market where most competition is gratis. This makes TioLive unsustainable financially.